As a start up in an emerging industry, NuSachi’s challenge was to create a brand that would earn the trust of their consumer, and position themselves as experts in the market.
The lack of regulation around hemp processing makes it difficult for CBD brands to gain the loyalty of conscious consumers. Our goal with the NuSachi brand is to lift the veil.
We began the process with a deep dive into strategy. Using what we uncovered about the market and the mission behind NuSachi, we developed a palette that positioned their brand as a solution to their ideal customers’ problem.
We organized the initial messaging, logos, typography, and color palette into a set of guidelines.
These assets were then used to build out a variety of digital and print assets.
Investing in your brand at an early stage will give you—and your ideal customer—a steady foundation to grow on.
Services:
Strategy & Positioning
Messaging
Copywriting
Identity Design
Website Design
Social Media Development
Packaging
Production Oversight
Product photography by Danielle Atkins
